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Creative environment for innovative learning processes


Research group:

Publication Type:

Conference/Workshop Paper


International Conferences in Engineering Design, ICED´09. Design Education and Lifelong Learning


The Design Society


Identity, skills and creativity are created in interaction with the environment and are therefore influenced by the tools individuals have access too. Since working memory is flexible, we will investigate to what extent creative environment and problem solving tasks suited for girls and boys alike will affect working memory, thereby producing knowledge on how to design creative environments in order to achieve optimal and innovative learning processes. Visual artifacts, such as toys, pictures in schoolbooks and advertisements affect children emotionally, and are crucial as role models when forming identity. Identity and self-confidence are vital in learning processes. This paper elucidates the consequences of gender-segregated toys, advertisement of toys with gender specified target groups in relation to working memory, further interest and later choice of higher education and profession. It is common that children are forced into gender stereotypical games. We suggest that interest in engineering will rise if young children are stimulated to play and create their identity individually. This is a multidisciplinary research project and a unique collaboration in which we focus on different aspects of learning processes from a visual and gender study perspective, using a neurobiological point of departure. Keywords: visual perception, design, toys, gender, working memory, image, interest, learning process.


author = {Yvonne Eriksson and Helena Jerreg{\aa}rd},
title = {Creative environment for innovative learning processes},
editor = {Norell Bergendahl, M., Grimheden, M., Leifer, L., Skogstad, P., Ion, B.},
pages = {203--207},
month = {August},
year = {2009},
booktitle = {International Conferences in Engineering Design, ICED´09. Design Education and Lifelong Learning},
publisher = {The Design Society},
url = {}