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Service transition: Finding the right position on the goods-to-services continuum

Authors:

Anders Fundin, Lars Witell , Heiko Gebauer

Research group:

Product and Production Development

Publication Type:

Journal article

Venue:

International Journal of Modelling in Operations Management

Publisher:

Inderscience

Abstract

The aim of this paper is to describe and further develop existing models of service transition; that is, how companies position and move on the goods-to-services continuum. This study concludes that service transition can be profitable for manufacturing firms as long as they do not become stuck in a mismatch between their organisational arrangements and their offerings. The paper contributes by: providing an overview of companies’ positions on the goods-to-services continuum, introducing movements on the continuum, suggesting service development as a possible engine of renewal and providing empirical evidence on the relationship between positions on the continuum and profit margins.

Bibtex

@article{Fundin2378,
author = {Anders Fundin and Lars Witell and Heiko Gebauer},
title = {Service transition: Finding the right position on the goods-to-services continuum},
volume = {1},
number = {1},
pages = {69--88},
month = {January},
year = {2012},
journal = {International Journal of Modelling in Operations Management},
publisher = {Inderscience},
url = {http://www.ipr.mdu.se/publications/2378-}
}