You are required to read and agree to the below before accessing a full-text version of an article in the IDE article repository.

The full-text document you are about to access is subject to national and international copyright laws. In most cases (but not necessarily all) the consequence is that personal use is allowed given that the copyright owner is duly acknowledged and respected. All other use (typically) require an explicit permission (often in writing) by the copyright owner.

For the reports in this repository we specifically note that

  • the use of articles under IEEE copyright is governed by the IEEE copyright policy (available at

  • the use of articles under ACM copyright is governed by the ACM copyright policy (available at

  • technical reports and other articles issued by M‰lardalen University is free for personal use. For other use, the explicit consent of the authors is required

  • in other cases, please contact the copyright owner for detailed information

By accepting I agree to acknowledge and respect the rights of the copyright owner of the document I am about to access.

If you are in doubt, feel free to contact

Nurturing My Satisfaction: Social Entrepreneurs and Their Benefits as Role Models


Publication Type:

Conference/Workshop Paper


European Academy of Management


By studying social entrepreneurs within an African context, this study explores how role models can benefit from role modeling activities and draws upon qualitative data. A total of 100 interviews conducted in two cycles were analyzed to develop a theoretical model that illustrates role model’s utmost satisfaction from their modeling and mentoring activities. Furthermore, the study illustrates that role models’ task performance and motivational drive feeds into the knowledge and skills they help their protégés build, which in turn develops their competence and increases their self-wellbeing. This study contributes both to the field of social entreprneurship and that of role model research.


author = {Adesuwa Omorede},
title = {Nurturing My Satisfaction: Social Entrepreneurs and Their Benefits as Role Models},
month = {June},
year = {2019},
booktitle = {European Academy of Management },
url = {}