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NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH

Fulltext:


Authors:

Pelle Eriksson, Yvonne Eriksson, Thorbjörn Swenberg

Research group:

Information Design

Publication Type:

Conference/Workshop Paper

Venue:

Modelling and Optimisation of Engineering Design Processes

Publisher:

FSB-The Design Society

Abstract

This paper describes a project that aims to come up with a suggestion for guide-lines and new work- flow models concerning the demand of tailored content that influence every design process of moving images as well as the distribution of creative decisions within contemporary production organizations in the audio-visual industry. In this context we define creativity as the social and psychological process that enable people to generate new ideas and concepts or to come up with new associations between existing ideas and concepts. From a theoretical perspective, the purpose of this paper is to discuss new design processes and workflows in the production of moving images in order to establish a general comprehension describing contemporary digital production chains for moving images. A purpose of the project is to find and analyze the weak and problematic links of the production chain, in order to suggest a solution for the problems, namely a flexible workflow model for the production of moving images. By flexibility we mean an ability to adapt to new challenges and changes, both external and internal. We have recently initiated this unique collaborative research project that focuses on how small and mid-sized audio-visual production enterprises in Sweden have developed and are developing new design processes due to a number of recent socio-economic and technological challenges. For the first time a number of the front-line production companies in Sweden participates in a scientific research project on common issues. Research questions to be addressed: - Has digitalization of film/TV production increased the flexibility and responsiveness of the production system? - Does this lead to more diffuse or better-defined work-roles among individual film/TV-workers? - Do new workflows and the distribution of creativity lead to an actual decentralization of creative decisions and responsibility in the design process of moving images?

Bibtex

@inproceedings{Eriksson2156,
author = {Pelle Eriksson and Yvonne Eriksson and Thorbj{\"o}rn Swenberg},
title = {NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH},
editor = {Chairman: Stal - Le Cardinal Julie},
month = {May},
year = {2010},
booktitle = {Modelling and Optimisation of Engineering Design Processes},
publisher = {FSB-The Design Society},
url = {http://www.ipr.mdu.se/publications/2156-}
}