You are required to read and agree to the below before accessing a full-text version of an article in the IDE article repository.

The full-text document you are about to access is subject to national and international copyright laws. In most cases (but not necessarily all) the consequence is that personal use is allowed given that the copyright owner is duly acknowledged and respected. All other use (typically) require an explicit permission (often in writing) by the copyright owner.

For the reports in this repository we specifically note that

  • the use of articles under IEEE copyright is governed by the IEEE copyright policy (available at http://www.ieee.org/web/publications/rights/copyrightpolicy.html)

  • the use of articles under ACM copyright is governed by the ACM copyright policy (available at http://www.acm.org/pubs/copyright_policy/)

  • technical reports and other articles issued by M‰lardalen University is free for personal use. For other use, the explicit consent of the authors is required

  • in other cases, please contact the copyright owner for detailed information

By accepting I agree to acknowledge and respect the rights of the copyright owner of the document I am about to access.

If you are in doubt, feel free to contact webmaster@ide.mdh.se

Storyboarding - framing the “frame” of opportunity.

Research group:


Publication Type:

Conference/Workshop Paper

Venue:

International Conference on Engineering Design 2013


Abstract

The design brief is commonly a written description of a scope for a design problem that requires some kind of visual design. The exploration of opportunities before formulating the design brief results in framing and reframing the problem to create a common shared understanding of the problem. In this paper the applicability of Storyboard, the actual making of the storyboard, and its values to the front-front end of innovation is examined. Experiments has been performed in order to test three hypotheses and validate the results, in total four experiments was performed consisting of 25 teams developing 17 concepts. The three hypotheses focus, regarding type of innovation, scope and level of ambiguity, creates understanding of the values storyboarding can add with regards to framing opportunity for innovation in the front-front end of innovation. The result shows that storyboarding contribute to a narrow focus in creating the brief. Regarding the innovation type the hypothesis could not be confirmed, but storyboarding enables a reflection on both meaning and function. There were also some indications on ambiguity in the brief, but this hypothesis was not confirmed.

Bibtex

@inproceedings{Wikstrom2986,
author = {Anders Wikstr{\"o}m and Amanda Everskog and Amanda Forsberg Wallin and Maja Hyltefors and Sofie Larsen and Roberto Verganti},
title = {Storyboarding - framing the “frame” of opportunity.},
isbn = { },
month = {August},
year = {2013},
booktitle = {International Conference on Engineering Design 2013},
url = {http://www.ipr.mdu.se/publications/2986-}
}